Search Performance Review
Assess how your website appears across relevant organic searches, queries, pages and search results.
Organic search presence
Search queries
Ranking coverage
VISIBILITY AUDIT
VISIBILITY AUDIT:
UNDERSTAND YOUR
COMPLETE SEARCH
VISIBILITY.
Understand how visible your business is across search engines, AI platforms, and digital channels.
Identify where your visibility is strong, where opportunities are being missed and which areas should be prioritised to improve how customers discover your business online.
WHAT WE ANALYSE
Organic Search
Local Search
AI Search
Brand Visibility
Digital Discovery
VISIBILITY AUDIT
A comprehensive review of your digital discovery presence. We examine how your business appears across organic search, local search, AI search and other relevant discovery channels to identify strengths, gaps and opportunities.
WHAT A VISIBILITY AUDIT ANALYSES
UNDERSTAND HOW YOUR
BUSINESS IS DISCOVERED
ONLINE.
A Visibility Audit examines how your business is discovered, understood and represented across organic search, local search, AI search and other relevant digital discovery environments.
Visibility Analysis
Examine your presence across organic, local and AI search environments to identify strengths, gaps and missed opportunities.
Organic visibility
Local discovery
AI search presence
Strategic Roadmap
Turn visibility findings into prioritised opportunities and practical next steps for improving digital discovery.
Priority opportunities
Recommended improvements
Next steps
The result is a clearer understanding of where your business is visible, where opportunities are being missed and which actions should be prioritised.
Looking for a more focused assessment? Explore our specialist audits for organic search, local search, AI search, generative search and website performance.
Explore All AuditsWHAT A VISIBILITY AUDIT REVIEWS
The Key Areas
Behind Your Online Visibility.
Your online visibility depends on multiple connected factors. Our Visibility Audit reviews the search, local, AI, website, content, competitive, brand and technical signals that influence how customers discover and understand your business.
01
Search Visibility
Review organic search presence, relevant queries, ranking coverage and the pages earning visibility across search results.
02
Local Visibility
Assess local search presence, Google Business Profile visibility, Maps exposure and local discovery signals where relevant.
03
AI Visibility
Examine how your brand and expertise are represented across AI powered search and answer experiences.
04
Website Performance
Identify website factors that may affect discoverability, usability, accessibility and overall search performance.
05
Content & Competitive Visibility
Identify content gaps, topic opportunities and areas where competitors are gaining search visibility.
06
Brand Visibility
Assess how consistently your business, expertise and brand information are represented across relevant discovery environments.
07
Technical Visibility
Review crawling, indexing, canonicalisation, internal linking and other technical factors that can affect how search engines access and understand your website.
A clearer understanding of your visibility helps identify where your business is being discovered, where opportunities are being missed and which improvements should be prioritised.
WHAT YOU RECEIVE
A Complete Visibility Audit
Report With Prioritised Actions.
Your Visibility Audit brings together findings across organic search, local search, AI search, website performance, content, competitive visibility, brand visibility and technical visibility, giving you a clearer picture of where visibility is being gained or lost.
Your Visibility Audit does not simply identify where your business appears. It shows where visibility is being lost, which opportunities are most relevant and what should be addressed first.
01
✓
Search Visibility Review
Assess your organic search presence, relevant queries, ranking coverage and the pages earning visibility across search results.
02
✓
Local Visibility Review
Assess local search presence, Google Business Profile visibility, Maps exposure and local discovery signals where relevant.
03
✓
AI Visibility Review
Examine how your brand and expertise are represented across AI powered search and answer experiences.
04
✓
Technical Visibility Review
Review crawling, indexing, canonicalisation, internal linking and other technical factors that can affect how search engines access and understand your website.
05
✓
Content Visibility Review
Identify content gaps, topic opportunities and areas where your existing content can better support search visibility and digital discovery.
06
✓
Competitive Visibility Review
Identify areas where competing businesses are gaining search visibility and where opportunities exist to strengthen your digital presence.
07
✓
Brand Visibility Review
Assess how consistently your business, expertise and brand information are represented across relevant discovery environments.
08
✓
Priority Recommendations
Receive a focused summary of the most important visibility gaps, weaknesses and opportunities identified during the assessment.
09
✓
Visibility Growth Roadmap
Receive a prioritised action plan showing which improvements should be addressed first and where your visibility efforts can create the strongest potential impact.
A Visibility Audit gives you clarity on your current digital visibility, identifies missed opportunities and creates a prioritised roadmap for improving how customers discover your business online.
Want to understand how a search visibility audit is performed? Read our How To Audit Your Search Visibility guide for the methodology behind a visibility assessment.
COMMON QUESTIONS
Visibility Audit FAQs
Find answers about what a Visibility Audit covers, how the assessment works, what you receive, and how the findings can support your next steps.
A Visibility Audit is a comprehensive assessment of how your business appears across organic search, local search, AI search and other digital discovery channels. It identifies where your business is visible, where visibility is being lost and where opportunities may be missed.
A Visibility Audit reviews organic search visibility, local visibility, AI visibility, website performance, content visibility, competitive visibility, brand visibility and technical visibility. The assessment brings these areas together to provide a broader view of how customers discover your business online.
An SEO Audit focuses specifically on organic search performance, including technical SEO, on page optimisation, content, indexing, search rankings and other SEO factors. A Visibility Audit takes a broader view by examining organic search alongside local search, AI search, website performance, content, competitors, brand visibility and other digital discovery factors.
A Website Audit focuses primarily on your website, including its technical foundation, performance, usability, structure and other website factors. A Visibility Audit looks beyond the website to understand how your business is discovered across search, local search, AI search and other digital environments.
Yes. A Visibility Audit includes a review of local search visibility where relevant. This can include your Google Business Profile, Google Maps presence, local search exposure and other local discovery signals. A Local Search Audit provides a deeper specialist assessment of these areas.
Yes. A Visibility Audit includes an assessment of how your business and expertise appear across relevant AI search and answer experiences. An AEO Audit provides a deeper specialist assessment of AI answer engine visibility, while a GEO Audit focuses specifically on generative search visibility.
The audit begins with discovery and data collection, followed by analysis of your search visibility, local presence, AI visibility, website, content, competitors, brand signals and technical factors. The findings are then organised into priority opportunities and practical recommendations for improving digital discovery.
You will receive a structured Visibility Audit report covering your key visibility findings, including organic search, local search, AI search, website performance, content, competitive visibility, brand visibility and technical visibility. The report also identifies priority recommendations and provides a visibility growth roadmap.
The timeline depends on the size and complexity of your website, business, competitive landscape and digital presence. The required timeframe is determined by the scope of the assessment and the depth of analysis needed to produce meaningful findings and recommendations.
A Visibility Audit is designed for businesses that want to understand how they are being discovered online, identify visibility gaps and missed opportunities, and determine which areas should be prioritised. It can be particularly useful when search, local, AI, website, content and brand visibility need to be considered together.
START YOUR VISIBILITY AUDIT
UNDERSTAND YOUR
VISIBILITY.
KNOW WHAT TO IMPROVE.
Identify where your business is being discovered, where visibility is being lost and which opportunities should be prioritised across search and digital discovery.
Ready to move from visibility findings to implementation?